Thursday, April 24, 2014

title pic Kymaro in Star Magazine!

Posted by KymaroFan on September 23, 2010

Kymaro in Star Magazine

Kymaro has been showing up all over the media lately!

Just recently, Kymaro’s upcoming GTL Bag was spotted in Star Magazine!

Keep checking back for news on more media coverage about Kymaro.

read more

title pic Kymaro in Life & Style Magazine!

Posted by KymaroFan on

Kymaro in Life & Style Magazine

Kymaro has been showing up all over the media lately!

Just recently, Kymaro’s upcoming GTL Bag was spotted in Life & Style Magazine!

Keep checking back for news on more media coverage about Kymaro.

read more

title pic Kymaro in All You Magazine!

Posted by KymaroFan on

Kymaro in All You Magazine

Kymaro has been showing up all over the media lately!

Just recently, Kymaro’s Curve Control Jeans were spotted in All You Magazine!

Keep checking back for news on more media coverage about Kymaro.

read more

title pic Kymaro in Pilates Style Magazine

Posted by KymaroFan on

Kymaro in Pilates Style Magazine!

Kymaro has been showing up all over the media lately!

Just recently, Kymaro’s Sunless Tanning System were spotted in Pilates Style Magazine!

Keep checking back for news on more media coverage about Kymaro.

read more

title pic Kymaro in Woman’s World Magazine!

Posted by KymaroFan on

Kymaro in Woman's World Magazine!

Kymaro in Woman's World Magazine!

Kymaro has been showing up all over the media lately!

Just recently, Kymaro’s Curve Control jeans were spotted in Woman’s World Magazine!

Keep checking back for news on more media coverage about Kymaro.

read more

title pic Kymaro on KTLA Morning News!

Posted by KymaroFan on August 11, 2010

Kymaro on KTLA Morning News!

Recently Kymaro was featured on the KTLA Morning News program!

“Romy Fazeli, Beauty Expert of Kymaro Health & Beauty/Spa Essentials was here to show us how to get Lady Gaga’s video style look.”

watch video or read more
(Video Courtesy of KTLA)

title pic Kymaro goes to the Movies this Fall!

Posted by KymaroFan on July 26, 2010

Kymaro goes to the Movies this Fall!

Guess what’s coming to a MovieTV Show and your cell phone? Infomercials!

BJ Global Direct, an Irvine company built by 35-year direct response veteran BJ Fazeli, is finding all sorts of new media ways to get exposure for its products.

The company dreams up, manufactures and sells several dozen beauty and home fitness products under the brand name Kymaro.

The company’s biggest seller for the past couple of years is the Kymaro Body Shaper. The newest product is the Rhythm Rocker that Lacey Schwimmer of Dancing with the Stars is promoting.

“We started on television,” Fazeli says. In today’s world we have a second screen with the Internet. And the next step is a third screen we’re looking at, cell phones.”

The company’s selling website, UbuyEZ, has links to its commercials on YouTube. It also has Facebook and Twitter accounts and a blog.

We’re breaking onto the silver screen with product placement in a movie this fall,” Fazeli says. He won’t disclose the name of the movie but says that in one scene, an actor will be watching an infomercial for the Body Shaper and the toll-free ordering number will be visible.

“We don’t expect people in the theater to write down the phone number but when the movie goes to DVD, people can pause it and write down the number,” he says.

BJ Global is also doing product integration with a Reality TV show this fall. Again, Fazeli says he can’t yet give the name of the show but the theme will be ultimate fighting for women and the Kymaro Rhythm Rocker will be one of the pieces of equipment used to get into fighting shape.

“We’re marketers,” Fazeli explains. “You just keep your ear to the ground and keep moving with technology.”
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title pic O.C. dad grooms daughters for business

Posted by KymaroFan on

BJ Fazeli sits with his three daughters, in the headquarters of Kymaro, named with the first 2 letters of each daughter's first names.

BJ Fazeli, a pioneer in the direct response industry, has always owned his own businesses, and now he’s passing on what he knows of entrepreneurship to his three daughters.

For the past 20 years, his business has been BJ Global in Irvine, which does everything from designing products to producing infomercials to sell those products, to buying media time or space to servicing customers after the sale. It has even expanded into providing these services for other product companies. Now Fazeli is grooming his daughters to take on the family business, an interesting challenge that about three fourths of family businesses can’t quite achieve.

The three daughters – Romy, Mahdice and Kyana – have been working in dad’s business as long as they can remember. Today Romy, the oldest, is creative director overseeing new product development and infomercial production. Mahdice, who just graduated from college, will soon start full time in the Irvine headquarters. Kyana, who just graduated from high school, will help out part time while going to college.

But Fazeli’s rule is that each one must work in the most important department of BJ Global: customer service. “We are building a brand so customer service and fulfillment are very important to us,” he said.
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title pic Dance Your Way To Fitness: Kymaro Rhythm Rocker

Posted by KymaroFan on

 

Karina Smirnoff uses the Kymaro Rhythm Rocker!

Bored with your work out routine?

Then you might want to try the exercise machine Karina Smirnoff uses to keep herself in shape since Dancing With the Stars!

The Rhythm Rocker, an infomercial-based fitness product available nationwide, replaces boring workouts with routines like  “Rockin’ Latin”, “Crunchin’ Hip Hop” and “Rollin’ Belly Dance Moves” for a total body work-out.

The machine is said to teach you how to do all the moves properly so you trim your waist and “develop shapely shoulders and arms while learning some of the hottest dance moves!
read more at Radar Online

title pic Instant Beauty in a Bottle

Posted by KymaroFan on

NBC features Kymaro's Sunless Tanning System!

From tanning to coloring roots, beauty and lifestyle expert, Stacy Cox has a bottled solution for every beauty problem.

Stacy Cox showcases Kymaro’s great Sunless Tanning System! 
View Video