Posted by KymaroFan on July 26, 2010
Guess what’s coming to a Movie, TV Show and your cell phone? Infomercials!
BJ Global Direct, an Irvine company built by 35-year direct response veteran BJ Fazeli, is finding all sorts of new media ways to get exposure for its products.
The company dreams up, manufactures and sells several dozen beauty and home fitness products under the brand name Kymaro.
“We started on television,” Fazeli says. In today’s world we have a second screen with the Internet. And the next step is a third screen we’re looking at, cell phones.”
“We’re breaking onto the silver screen with product placement in a movie this fall,” Fazeli says. He won’t disclose the name of the movie but says that in one scene, an actor will be watching an infomercial for the Body Shaper and the toll-free ordering number will be visible.
“We don’t expect people in the theater to write down the phone number but when the movie goes to DVD, people can pause it and write down the number,” he says.
BJ Global is also doing product integration with a Reality TV show this fall. Again, Fazeli says he can’t yet give the name of the show but the theme will be ultimate fighting for women and the Kymaro Rhythm Rocker will be one of the pieces of equipment used to get into fighting shape.
“We’re marketers,” Fazeli explains. “You just keep your ear to the ground and keep moving with technology.”